Collaborating With A Free Spirit
Sipsong Spirits’ founder Tara Jasper is truly a free spirit. After culinary school and world travels, she returned to her roots in Northern California’s Sonoma County with a fire in her belly to craft uniquely distilled small-batch liqueurs.
Sipsong Spirits are imbued with a community focus, a slow-food philosophy, and an intention to live up to its name. Tara’s hope is that when you sip their gin, you will slow down so you can hear your intuition, your inner voice, your “sipsong”.
Tara asked Noise 13 to create a brand and label that would visually represent her holistic and strongly feminine identity. Although we had a small budget and short timeline, Tara was incredibly generous with her time and creative input. Our close collaboration allowed us to be inspired by Tara’s fun and vibrant personality, which we incorporated into the brand identity.